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The AR Builder Blog













Augmented Reality Just Got
More Real

Augmented World Expo 2014 (2014-06-02)

If you've ever wondered how an on site wireless AR server might empower your production line, how long it takes to 3D scan a 6'4" New Zealander, or on a more serious note - which playing card is more likely to win in a fist fight; then Augmented World Expo is the place to be. It's all there from the outright whacky right through to the bleeding edge of AR and digital human interface technology.

The event seeks to further raise the profile of AR, wearable devices, and the internet of things - and in my opinion does a bang up job. The event plays host to a plethora informational sessions delivered by a great range of keynote speakers from big industry players to hot new start ups. There is plenty to take in - especially when you factor in booths and product demos from some 200 companies.

Here are some of the highlights from where I was standing:
Personally I'm quite excited about the new Vuforia SDK release especially the ability to use real world 3D objects to trigger AR features. Keep an eye out for these new Vuforia goodies as they work their way into AR Builder in the near future. Structure 3D's iPad 3D scanner extension also stood out to me in therms of practicality. The kick starter project allows you to quickly scan 3D objects (me for example) and store them in digital formats which have traditionally been expensive and or time consuming to create. Some great hardware was on display this year. Intel has really ramped up their presence in the space, and Atheer labs and Epson have made quite a splash with their new smart glasses. These new glasses are even better suited to AR than Google's smart glasses. They not only boast more immersive experiences, but also provide much longer battery life when used for AR - part of the reason I'm sure Epson's BT-200 glasses won the auggie award this year for best hardware. There were some great entries in the startup contest this year (see you there next year AWE!); smart rings, virtual running tracks for your treadmill, and instant visual Chinese translations to name a few. When all was said and done though - it was BitGym who walked away with the auggie award for their virtual workout software; well done guys!

OK