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Media Kit

Contents

An Overview of AR Builder
Why is AR Builder News Worthy?
Our Mission
Services Offered
About the Founder
Press Release
Digital Collateral
Contact Details

An Overview of AR Builder

AR Builder is a website that empowers its users to build, publish, and update mobile apps that have Augmented Reality features. AR Builder is designed to reduce the barriers to entry into this space as it doesn't require that the user have any computer programming experience, technical design experience, app store publishing licenses, or software development tools. Furthermore, the price point of $40 per month opens the solution up to a wide range of clients who may have previously considered custom native app development, but who were previously deterred by the high costs of custom native app development.

AR Builder is centered on 'Points of Interest', which is the term given to augmented reality targets in the real world. The service provides its users with tools to manage their targets, and leverages multiple varieties of AR technologies in a manner that lets the user mix location targets with visual targets. AR Builder users can upload or create multimedia documents to attach their targets so that their app users can learn more about their targets by interacting with them in the real world using an augmented reality viewer.

AR Builder also provides its users with tools to easily integrate non-AR related features that we have come to expect from modern mobile app such as maps, search, social networking, contact forms, and blogs / news feeds.

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Why is AR Builder News Worthy?

While for many AR is a technology that is yet to be discovered; for those of us entrenched in technology and living on the bleeding edge - AR is very much front and center. Due to its highly visual nature, AR easily turns the heads of its adopters - and in an exploding world of mobile devices, smart glasses, and other wearable devices; AR is capturing minds & gaining steam. Just read our blog for examples of the magnitude of it all. While it's great to see big industry names like IKEA, and Volvo experience success with augmented reality; what about the little guy? AR Builder bridges this gap with a new and innovative solution.

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Our Mission

Our mission is to bring augmented reality to the masses. We will achieve this by striving to discover new ways to apply AR to the lives of people in a manner that is simple and accessible.

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Services Offered

Bundled with the default AR Builder subscription:

Additional services:

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About the Founder

Photo of Reece Griffin - founder of AR Builder.

Reece Griffin the founder of AR Builder graduated from the University of Otago in New Zealand with a BCom majoring in Economics and Management, as well as a BSc majoring in Computer Science. Shortly after Reece moved to Vancouver, Canada to re-unite with his wife. While based in Vancouver, Reece was involved in Canada's largest health care information system deployment as a contractor for Providence Healthcare. The 15 million dollar software project replaced the central admission, discharge and transfer system in 7 of Vancouver's hospitals with a parallel development approach and a big bang go-live. Shortly after this, Reece moved into the private sector, where he assumed the role of Technical Director for TBA Digital - managing a diverse team of software professionals and client relationships for companies such as GE, Abbott Pharmaceuticals, and Target.

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Press Release

Headline:
Augmented reality just got more real with new tech start-up AR Builder.

Copy:
The Vancouver, BC based company announced the launch of their easy-to-use, fully customizable augmented reality App – 30th June 2014.

AR Builder creates a pivot-point in the marketplace by providing clients with a self-contained solution to their need for a custom branded environment in mobile augmented reality (AR) Apps. Any company wishing to enhance their business offer among their audience can now fully brand their own augmented reality App for customized user experiences and total control over the visual environment and audience interaction.

AR Builder eliminates the need for specialized programming knowledge by placing simplicity at your fingertips. A simple point-and-click interface makes it easy for clients to build their own branded App with dynamically engaging augmented reality features that recognize real world objects by their location using GPS, or visually, using image detection.

"We’ve made the benefits of augmented reality Apps simple and accessible. Realtors, for example, can now create a custom solution that not only gives them a branded app store presence – but also exposes their potential client base to innovative consumer tools that answer simple questions like: Are there any listings this neighborhood that I’m passing through? Or, Can I see a walk through of the property in front of me even though I missed the open house?" ... said AR Builder company founder, Reece Griffin.

Mobile devices have become an essential part of interaction with our environments and AR Builder recognizes the opportunity and potential of this for clients and their audience. Through augmented reality technology, AR Builder has managed to make the enhanced real world experience of overlaid visuals and information highly accessible to commercial businesses as well as interactive industries. Not only is AR Builder easy to set-up, it offers a variety of document and multi-media upload formats that are automatically converted for mobile viewing, ensuring seamless publishing for service quality.

"Ultimately, I think the winners here are going to be businesses that depend on providing contextual information in order to keep their customers returning or engaged. You don’t have to use too much imagination to see how this will play into the hands of industries like tourism, education, and retail. " ... explained AR Builder company founder, Reece Griffin.

A free Pin Pointer App is offered with the AR Builder platform, making content updates to the wide-range of functionality options such as maps, search, and social networking, convenient and immediate. AR Builder can be built, published and updated anywhere, anytime.

AR Builder and the future
"Looking forward, I think that the adoption of augmented reality will eventually will be comparable to the world wide web at it’s current state. I see AR as a logical continuation to the trend of personalization & personal integration that we’ve witnessed over recent decades from main frames, desktops, and laptops - right through to mobile computing and wearable technology. I aim to facilitate this trend with AR Builder by continuing to absorb new and practical uses of AR technology, and by packaging those technologies in a way that is relevant and accessible." ... Reece Griffin, Founder of AR Builder.

*Safe Harbour Statement:
This press release contains certain “forward-looking statements,” that involve a number of risks and uncertainties. There can be no assurance that such statements will prove to be accurate and the actual results and future events may differ materially from current expectations. The company undertakes no obligation to publically update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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Digital Collateral

Images:

AR Builder Logo.

PNG | SVG
AR Builder Reverse Logo.

PNG | SVG
AR Builder Illustration.

PNG | SVG

YouTube Promotional Video:
http://youtu.be/0Rb23DBft-Q

YouTube Embed Code:
<iframe width="420" height="315" src="//www.youtube.com/embed/0Rb23DBft-Q" frameborder="0" allowfullscreen></iframe>

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Contact Details

Griffin Mobile Technologies Ltd.
326-2321 Scotia Street
Vancouver, BC
Canada
V5T 0A8

1 (604) 343 6983
support@arbuilder.com

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